{"id":473,"date":"2018-12-03T10:00:03","date_gmt":"2018-12-03T09:00:03","guid":{"rendered":"https:\/\/www.agence-lapostolle.com\/?p=473"},"modified":"2024-01-15T16:32:11","modified_gmt":"2024-01-15T15:32:11","slug":"sea-seo-sem","status":"publish","type":"post","link":"https:\/\/www.agence-lapostolle.com\/en\/2018\/12\/03\/sea-seo-sem\/","title":{"rendered":"SEA, SEO &#038; SEM&#8230;"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.agence-lapostolle.com\/wp-content\/uploads\/2019\/11\/Consultant-SEO.jpeg\" alt=\"Consultant SEO\" class=\"wp-image-4168\" srcset=\"https:\/\/www.agence-lapostolle.com\/wp-content\/uploads\/2019\/11\/Consultant-SEO.jpeg 1024w, https:\/\/www.agence-lapostolle.com\/wp-content\/uploads\/2019\/11\/Consultant-SEO-300x300.jpeg 300w, https:\/\/www.agence-lapostolle.com\/wp-content\/uploads\/2019\/11\/Consultant-SEO-150x150.jpeg 150w, https:\/\/www.agence-lapostolle.com\/wp-content\/uploads\/2019\/11\/Consultant-SEO-768x768.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Lorsque vous commencez pour la premi\u00e8re fois une campagne de r\u00e9f\u00e9rencement, ou de webmarketing, vous vous retrouvez face \u00e0 plusieurs acronymes : SEM, SEO, SEA, SMO&#8230; Il n&rsquo;est pas simple de s&rsquo;y retrouver dans ces diff\u00e9rentes techniques proches mais cependant \u00e9loign\u00e9es. Il y a un point commun dans ces techniques : SE, pour Search Engine ou Moteur de Recherche (<a href=\"https:\/\/www.google.fr\/\" target=\"_blank\" rel=\"noopener\">Google<\/a>, <a href=\"https:\/\/www.bing.com\/\" target=\"_blank\" rel=\"noopener\">Bing<\/a>, <a href=\"https:\/\/www.qwant.com\/?l=fr\" target=\"_blank\" rel=\"noopener\">Qwant<\/a>&#8230;) en fran\u00e7ais.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Le SEA : Search Engine Advertising<\/h4>\n\n\n\n<p>Le SEA est une technique pour amener des visiteurs sur votre site, via la publicit\u00e9. Celles-ci peuvent \u00eatre, par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>les premiers r\u00e9sultats que l&rsquo;on retrouve sur les moteurs de recherche<\/li>\n\n\n\n<li>les publicit\u00e9s affich\u00e9es sur diff\u00e9rents sites ou r\u00e9seaux sociaux<\/li>\n\n\n\n<li>les annonces pendant des vid\u00e9os Youtube<\/li>\n<\/ul>\n\n\n\n<p>Il existe ensuite diff\u00e9rentes m\u00e9thodes comme le CPC (Co\u00fbt Par Clic, vous payez quand un visiteur arrive sur votre site) ou le CPM (Co\u00fbt Pour Mille, vous payez tous les mille affichages de votre publicit\u00e9). Puis chacune des m\u00e9thodes fonctionne par un syst\u00e8me d&rsquo;ench\u00e8re : plus vous payez par rapport \u00e0 vos concurrents, plus votre site sera visible.<\/p>\n\n\n\n<p>L&rsquo;avantage du SEA est qu&rsquo;il donne des r\u00e9sultats rapidement visible, mais si vous l&rsquo;arr\u00eatez, votre taux de visite va descendre en fl\u00e8che.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Le SEO : Search Engine Optimization<\/h4>\n\n\n\n<p>Si le SEA peut se rapprocher du marketing traditionnel (cela ne reste que des publicit\u00e9s que l&rsquo;on paie pour \u00eatre visible), le SEO n&rsquo;est d\u00e9di\u00e9 qu&rsquo;\u00e0 internet. Avec le SEO, nous recherchons \u00e0 faire remonter votre site dans les premi\u00e8res pages des moteurs de recherche.<\/p>\n\n\n\n<p>Comment cela fonctionne ? Difficile \u00e0 dire sans \u00eatre trop technique, mais c&rsquo;est un ensemble de m\u00e9thodes pour \u00ab\u00a0plaire\u00a0\u00bb \u00e0 l&rsquo;algorithme de google. En plus celui-ci \u00e9volue constamment&#8230; Il y aurait plus de 2000 crit\u00e8res ! On peut cependant en retenir quelques-uns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>se concentrer sur un mot-clef par page<\/li>\n\n\n\n<li>faire attention \u00e0 votre orthographe et \u00e0 votre grammaire<\/li>\n\n\n\n<li>\u00eatre clair et pr\u00e9cis<\/li>\n\n\n\n<li>ne pas copier\/coller le contenu d&rsquo;un autre site<\/li>\n\n\n\n<li>avoir des liens externes vers votre site<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<p>Et oui, \u00ab\u00a0spammer\u00a0\u00bb un mot-clef sur une page (en blanc sur fond blanc&#8230;) ne fonctionne plus, bien au contraire, cela peut vous faire descendre !<\/p>\n\n\n\n<p>L&rsquo;avantage du SEO est qu&rsquo;il est durable, une fois que vous \u00eates dans les premiers r\u00e9sultats, vous y restez. Cependant, cela peut prendre du temps en fonction de vos concurrents.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Le SMO : Social Media Optimization<\/h4>\n\n\n\n<p>Encore trop souvent d\u00e9laiss\u00e9, le SMO est votre pr\u00e9sence sur les r\u00e9seaux sociaux. Attention, il ne suffit pas d&rsquo;avoir une page Facebook et de la laisser \u00e0 l&rsquo;abandon : il faut aussi la rendre active, en postant r\u00e9guli\u00e8rement et en r\u00e9pondant aux messages. En moyenne, il est bon d&rsquo;\u00eatre pr\u00e9sent sur deux r\u00e9seaux sociaux avec une activit\u00e9 r\u00e9guli\u00e8re.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Et le SEM ? Le Search Engine Marketing<\/h4>\n\n\n\n<p>Le SEM signifie, litt\u00e9ralement, le marketing sur les moteurs de recherche. Ce qui peut se simplifier par : le r\u00e9f\u00e9rencement. C&rsquo;est donc le regroupement de toutes les autres techniques que nous venons de voir. Nous vous aidons \u00e0 mettre en place vos campagnes de webmarketing, dans <a href=\"https:\/\/www.agence-lapostolle.com\/en\/webmarketing\/\">notre section d\u00e9di\u00e9e<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Lorsque vous commencez pour la premi\u00e8re fois une campagne de r\u00e9f\u00e9rencement, ou de webmarketing, vous vous retrouvez face \u00e0 plusieurs acronymes : SEM, SEO, SEA, SMO&#8230; Il n&rsquo;est pas simple de s&rsquo;y retrouver dans ces diff\u00e9rentes techniques proches mais cependant \u00e9loign\u00e9es. Il y a un point commun dans ces techniques : SE, pour Search Engine [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,4,17,3,11],"tags":[42,43,6,5,37,41,38,36,39,40],"class_list":["post-473","post","type-post","status-publish","format-standard","hentry","category-google","category-le-point-com","category-moteur-de-recherche","category-referencement","category-reseau-social","tag-cpc","tag-cpm","tag-google","tag-referencement","tag-sea","tag-search-engine","tag-sem","tag-seo","tag-smo","tag-webmarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEA, SEO &amp; SEM... | Agence Lapostolle \u00e0 Amiens<\/title>\n<meta name=\"description\" content=\"Lorsque vous commencez pour la premi\u00e8re fois une campagne de webmarketing, vous vous retrouvez face \u00e0 plusieurs acronymes : SEM, SEO, SEA, SMO...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agence-lapostolle.com\/en\/2018\/12\/03\/sea-seo-sem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEA, SEO &amp; 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