{"id":441,"date":"2018-11-26T10:00:53","date_gmt":"2018-11-26T09:00:53","guid":{"rendered":"http:\/\/agence-lapostolle.com\/?p=441"},"modified":"2024-01-15T18:20:12","modified_gmt":"2024-01-15T17:20:12","slug":"quest-ce-que-le-growth-hacking","status":"publish","type":"post","link":"https:\/\/www.agence-lapostolle.com\/en\/2018\/11\/26\/quest-ce-que-le-growth-hacking\/","title":{"rendered":"Qu&rsquo;est-ce que le \u00ab\u00a0Growth Hacking\u00a0\u00bb ?"},"content":{"rendered":"<p>Litt\u00e9ralement, le \u00ab\u00a0Growth Hacking\u00a0\u00bb signifie \u00ab\u00a0piratage de croissance\u00a0\u00bb, cependant cela n&rsquo;a rien \u00e0 voir avec des techniques de malversation. Au contraire, il fait partie du marketing moderne en allant beaucoup plus loin. En rejetant la prospection agressive du marketing, il cherche \u00e0 plaire aux clients avant de rechercher le b\u00e9n\u00e9fice.<\/p>\n<h4>Pourquoi un nom mi-marketing mi-technique ?<\/h4>\n<p>En 2010, son cr\u00e9ateur, <a href=\"https:\/\/growthhackers.com\/about\/sean-ellis\" target=\"_blank\" rel=\"noopener\">Sean Ellis<\/a>, souhaitait mettre \u00e0 profit ses comp\u00e9tences en informatique au service du marketing. Un bon \u00ab\u00a0Growth Hacker\u00a0\u00bb doit alors \u00eatre comp\u00e9tent dans plusieurs domaines :<\/p>\n<ul>\n<li>le marketing, qui reste la base du concept<\/li>\n<li>en analyse de donn\u00e9es<\/li>\n<li>en SEO (Search Engine Optimization) pour \u00eatre au courant des nouveaut\u00e9s sur le r\u00e9f\u00e9rencement<\/li>\n<li>en culture web, afin d&rsquo;\u00eatre \u00e0 jour sur les nouveaut\u00e9s<\/li>\n<li>en d\u00e9veloppement pour mettre au point de nouvelles fonctionnalit\u00e9s<\/li>\n<li>mais aussi en psychologie sociale, en anthropologie&#8230; pour certains, afin de s&rsquo;int\u00e9resser aux attentes et aux habitudes du public<\/li>\n<\/ul>\n<p>Le \u00ab\u00a0Growth Hacking\u00a0\u00bb est donc un ensemble de plusieurs techniques issues de diff\u00e9rents univers, afin de mieux s&rsquo;adapter \u00e0 l&rsquo;\u00e9volution d&rsquo;internet.<\/p>\n<h4>En d\u00e9tail, \u00e7a consiste en quoi ?<\/h4>\n<p>Le \u00ab\u00a0Growth Hacking\u00a0\u00bb tourne autour d&rsquo;un syst\u00e8me de tunnel : la matrice AARRR. Celle-ci se d\u00e9compose en 5 \u00e9tapes :<\/p>\n<ul>\n<li>l&rsquo;<strong>Acquisition<\/strong>, cette \u00e9tape est la m\u00eame qu&rsquo;en marketing traditionnel. Vous recherchez \u00e0 avoir des visiteurs sur votre site. Le marketing s&rsquo;en occupe et met en place des m\u00e9thodes pour am\u00e9liorer vos performances. La premi\u00e8re page que vos visiteurs voit est donc primordiale. Si elle ne poss\u00e8de pas les \u00e9l\u00e9ments attendus (informations, contact&#8230;) vos visiteurs repartiront.<\/li>\n<li>l&rsquo;<strong>Activation<\/strong>, \u00e0 partir de cette \u00e9tape nous ne rentrons plus dans le domaine du marketing, qui se contente d&rsquo;amener des clients sur votre site. Maintenant, nous cherchons \u00e0 le faire participer et \u00e0 rester. C&rsquo;est pourquoi il est primordial d&rsquo;appeler votre visiteur \u00e0 l&rsquo;action, en le faisant cliquer sur un lien de contact, d\u00e9couvrir une offre, s&rsquo;inscrire \u00e0 une newsletter&#8230;<\/li>\n<li>la <strong>R\u00e9tention<\/strong>, votre visiteur a aim\u00e9 votre site, il a m\u00eame r\u00e9alis\u00e9 une action (ou plusieurs sur votre site). C&rsquo;est maintenant \u00e0 vous de lui montrer que vous l&rsquo;aimez en lui proposant des mises \u00e0 jours, des articles r\u00e9guliers, des offres promotionnelles, organiser des \u00e9v\u00e9nements&#8230;<\/li>\n<li>le <strong>Revenu<\/strong>, votre visiteur se pla\u00eet sur votre site, il s&rsquo;y sent bien. Il devient client en effectuant un achat.<\/li>\n<li>le <strong>Referral<\/strong>, vos clients deviennent maintenant vos ambassadeurs. Ils ont l&rsquo;habitude de venir sur votre site, voir faire des achats, ils vous font confiance. Leur parole sur les r\u00e9seaux sociaux est un signe de qualit\u00e9 pour leurs amis, qui passent alors en \u00e9tape d&rsquo;Acquisition.<\/li>\n<\/ul>\n<p>Aucune de ces \u00e9tapes ne doit \u00eatre mise de c\u00f4t\u00e9, chacune est indispensable \u00e0 la suivante.<\/p>\n<h4>C&rsquo;est bien sympa d&rsquo;expliquer tout \u00e7a, mais cela fonctionne ?<\/h4>\n<p>Voici quelques exemples connus, vous pouvez vous en inspirer pour lancer une entreprise (ils ont tous commenc\u00e9 avec peu de budget) :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\" target=\"_blank\" rel=\"noopener\">Youtube<\/a> a permis aux vid\u00e9astes d&rsquo;ins\u00e9rer leurs vid\u00e9os sur leurs propres sites ou blogs. La popularit\u00e9 de Youtube a d\u00e9marr\u00e9 tout de suite en fl\u00e8che.<\/li>\n<li><a href=\"https:\/\/www.spotify.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Spotify<\/a> partageait sur Facebook la musique que vous \u00e9coutiez (avec un lien vers leur site bien entendu). Vos amis \u00e9taient alors invit\u00e9s \u00e0 faire de m\u00eame.<\/li>\n<li><a href=\"https:\/\/www.dropbox.com\/fr\/\" target=\"_blank\" rel=\"noopener\">DropBox<\/a> offrait gratuitement de l&rsquo;espace de stockage en invitant vos amis \u00e0 cr\u00e9er un compte.<\/li>\n<li><a href=\"https:\/\/outlook.live.com\/owa\/\" target=\"_blank\" rel=\"noopener\">Hotmail<\/a> qui pla\u00e7ait comme signature \u00ab\u00a0PS : I love you. Get your free E-mail at Hotmail\u00a0\u00bb. Technique simple mais diablement efficace, Apple a r\u00e9utilis\u00e9 la m\u00eame technique avec l&rsquo;Iphone.<\/li>\n<li><a href=\"https:\/\/twitter.com\/wladtepes\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>, donc les inscriptions ne d\u00e9collait pas, a eu l&rsquo;id\u00e9e de proposer des personnes \u00e0 suivre d\u00e8s la fin de l&rsquo;inscription. Faisant ainsi vivre votre fil d&rsquo;actualit\u00e9.<\/li>\n<\/ul>\n<p>Ils ne vous restent plus qu&rsquo;\u00e0 vous lancer !<\/p>","protected":false},"excerpt":{"rendered":"<p>Litt\u00e9ralement, le \u00ab\u00a0Growth Hacking\u00a0\u00bb signifie \u00ab\u00a0piratage de croissance\u00a0\u00bb, cependant cela n&rsquo;a rien \u00e0 voir avec des techniques de malversation. Au contraire, il fait partie du marketing moderne en allant beaucoup plus loin. En rejetant la prospection agressive du marketing, il cherche \u00e0 plaire aux clients avant de rechercher le b\u00e9n\u00e9fice. Pourquoi un nom mi-marketing mi-technique [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,4,3,11],"tags":[44,5,40],"class_list":["post-441","post","type-post","status-publish","format-standard","hentry","category-growth-hacking","category-le-point-com","category-referencement","category-reseau-social","tag-growth-hacking","tag-referencement","tag-webmarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est-ce que le &quot;Growth Hacking&quot; ? | Agence Lapostolle \u00e0 Amiens<\/title>\n<meta name=\"description\" content=\"Litt\u00e9ralement, le &quot;Growth Hacking&quot; signifie &quot;piratage de croissance&quot;, cependant cela n&#039;a rien \u00e0 voir avec des techniques de malversation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agence-lapostolle.com\/en\/2018\/11\/26\/quest-ce-que-le-growth-hacking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu&#039;est-ce que le &quot;Growth Hacking&quot; ? 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