{"id":2259,"date":"2021-05-20T12:49:32","date_gmt":"2021-05-20T10:49:32","guid":{"rendered":"https:\/\/www.agence-lapostolle.com\/?p=2259"},"modified":"2024-01-15T14:55:53","modified_gmt":"2024-01-15T13:55:53","slug":"publicite-digitale","status":"publish","type":"post","link":"https:\/\/www.agence-lapostolle.com\/en\/2021\/05\/20\/publicite-digitale\/","title":{"rendered":"La publicit\u00e9 digitale : histoire et int\u00e9r\u00eat"},"content":{"rendered":"<p>Aujourd&rsquo;hui la publicit\u00e9 digitale est tr\u00e8s r\u00e9pandue, plus que la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision ou dans la rue. Vous avez d\u00e9j\u00e0 d\u00fb remarquer les banni\u00e8res au coin de votre \u00e9cran, lorsque vous \u00eates sur les r\u00e9seaux sociaux par exemple. Souvent, elles correspondent \u00e0 vos centres d&rsquo;int\u00e9r\u00eat. Nous vous expliquons dans cet article d&rsquo;o\u00f9 vient la publicit\u00e9 digitale et pourquoi elle est autant utilis\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La premi\u00e8re publicit\u00e9 en ligne<\/strong><\/h3>\n\n\n\n<p>Elle date du 27 octobre 1994. Une banni\u00e8re au format rectangulaire, avec un texte color\u00e9 sur fond noir, accrocheuse et intrigante. Elle avait pour but de mettre en avant l&rsquo;op\u00e9rateur t\u00e9l\u00e9phonique <a href=\"https:\/\/fr.wikipedia.org\/wiki\/AT%26T\" target=\"_blank\" rel=\"noreferrer noopener\">AT&amp;T<\/a>. Le prix d&rsquo;affichage \u00e9tait le m\u00eame que pour une publicit\u00e9 sur papier, soit 10000\u20ac par mois. Ce fut un v\u00e9ritable succ\u00e8s car 44% des internautes concern\u00e9s ont cliqu\u00e9 sur la banni\u00e8re. L&rsquo;initiative a rapport\u00e9 plusieurs milliards de dollars \u00e0 l&rsquo;entreprise sur le long terme.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.agence-lapostolle.com\/wp-content\/uploads\/2021\/05\/premiere-publicite-digitale.jpeg\" alt=\"premi\u00e8re publicit\u00e9 digitale\" class=\"wp-image-4137\" srcset=\"https:\/\/www.agence-lapostolle.com\/wp-content\/uploads\/2021\/05\/premiere-publicite-digitale.jpeg 1024w, https:\/\/www.agence-lapostolle.com\/wp-content\/uploads\/2021\/05\/premiere-publicite-digitale-300x300.jpeg 300w, https:\/\/www.agence-lapostolle.com\/wp-content\/uploads\/2021\/05\/premiere-publicite-digitale-150x150.jpeg 150w, https:\/\/www.agence-lapostolle.com\/wp-content\/uploads\/2021\/05\/premiere-publicite-digitale-768x768.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L&rsquo;\u00e9volution de la publicit\u00e9 digitale<\/strong><\/h3>\n\n\n\n<p>Bien longtemps, le format banni\u00e8re s&rsquo;est impos\u00e9. Depuis, d&rsquo;autres formats ont \u00e9t\u00e9 utilis\u00e9s. Parmi eux, les pop-ups, tout de m\u00eame d\u00e9conseill\u00e9s car ennuyeux pour l&rsquo;utilisateur. Il y a \u00e9galement la publicit\u00e9 vid\u00e9o, que vous trouverez notamment avant de pouvoir visionner une vid\u00e9o sur <a href=\"https:\/\/fr.wikipedia.org\/wiki\/YouTube\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>. L&rsquo;utilisation de plus en plus fr\u00e9quente des r\u00e9seaux sociaux sur mobile pousse les entreprises \u00e0 r\u00e9aliser des publicit\u00e9s attractives sur tout support.<br>Publicit\u00e9s cliquables, annonces publicitaires&#8230; Il y a \u00e9norm\u00e9ment de moyens de faire de la publicit\u00e9 en ligne.<\/p>\n\n\n\n<p>Et en 2017, son histoire connait un beau tournant : les investissements ont d\u00e9pass\u00e9 ceux pour la t\u00e9l\u00e9vision !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pourquoi la publicit\u00e9 digitale colle souvent avec mes centres d&rsquo;int\u00e9r\u00eat ?<\/strong><\/h3>\n\n\n\n<p>Quand vous vous promenez sur le web, vous laissez des traces par le biais des <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Cookie_(informatique)\" target=\"_blank\" rel=\"noreferrer noopener\">cookies<\/a>. Nous n&rsquo;entrerons pas dans les d\u00e9tails \u00e0 ce sujet, mais ce sont ces cookies qui permettent \u00e0 une entreprise de savoir ce que vous faites sur son site. En recueillant et en \u00e9tudiant ces donn\u00e9es, elles peuvent adapter leurs publicit\u00e9s \u00e0 vos attentes. En plus de cela, les r\u00e9seaux sociaux s&rsquo;assurent que les publicit\u00e9s qu&rsquo;ils affichent sur votre \u00e9cran vous correspondent au mieux. Le tout dans l&rsquo;optique de rentabiliser leurs actions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La publicit\u00e9 sur Internet aujourd&rsquo;hui<\/strong><\/h3>\n\n\n\n<p>Elle se fait de plus en plus essentielle pour faire conna\u00eetre une entreprise. En effet, la plupart des gens utilisent r\u00e9guli\u00e8rement Internet et les r\u00e9seaux sociaux. Ils seront donc tr\u00e8s susceptibles de tomber sur votre publicit\u00e9 en ligne. C&rsquo;est pourquoi il ne faut pas laisser cela de c\u00f4t\u00e9 !<\/p>\n\n\n\n<p>Si vous d\u00e9sirez vous y mettre sans trop savoir comment faire, nous pouvons vous aider. Il suffit pour cela de <a href=\"https:\/\/www.agence-lapostolle.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">nous contacter<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Aujourd&rsquo;hui la publicit\u00e9 digitale est tr\u00e8s r\u00e9pandue, plus que la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision ou dans la rue. Vous avez d\u00e9j\u00e0 d\u00fb remarquer les banni\u00e8res au coin de votre \u00e9cran, lorsque vous \u00eates sur les r\u00e9seaux sociaux par exemple. Souvent, elles correspondent \u00e0 vos centres d&rsquo;int\u00e9r\u00eat. Nous vous expliquons dans cet article d&rsquo;o\u00f9 vient la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[20,75,70,40],"class_list":["post-2259","post","type-post","status-publish","format-standard","hentry","category-historique","tag-historique","tag-internet","tag-visibilite","tag-webmarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicit\u00e9 digitale : histoire et int\u00e9r\u00eat | Agence Lapostolle \u00e0 Amiens<\/title>\n<meta name=\"description\" content=\"Aujourd&#039;hui la publicit\u00e9 digitale est tr\u00e8s r\u00e9pandue, autant que la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision ou dans la rue. 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