{"id":1764,"date":"2019-07-04T15:29:35","date_gmt":"2019-07-04T13:29:35","guid":{"rendered":"https:\/\/www.agence-lapostolle.com\/?p=1764"},"modified":"2024-01-23T12:21:32","modified_gmt":"2024-01-23T11:21:32","slug":"quest-ce-que-le-reputation","status":"publish","type":"post","link":"https:\/\/www.agence-lapostolle.com\/en\/2019\/07\/04\/quest-ce-que-le-reputation\/","title":{"rendered":"Qu&rsquo;est ce que l&rsquo;e-r\u00e9putation ?"},"content":{"rendered":"<h4 class=\"wp-block-heading\">D\u00e9finition de l&rsquo;e-r\u00e9putation<strong> <\/strong><\/h4>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"L\u2019e-r\u00e9putation (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/www.definitions-marketing.com\/definition\/e-reputation\/\" target=\"_blank\">L\u2019e-r\u00e9putation<\/a> est l\u2019image num\u00e9rique que renvoie internet d\u2019une entreprise, d\u2019une marque ou d\u2019une personne. Ainsi,On retrouve cela \u00e0 travers les r\u00e9seaux sociaux, les forums de discussions, les blogs, les sites internet et autres espaces communautaires. Celle-ci peut \u00eatre l\u2019image favorable ou d\u00e9favorable selon les avis des internautes. En effet, elle peut nuire \u00e0 l\u2019entreprise ou \u00e0 une personne car l\u2019e-r\u00e9putation ne peut pas \u00eatre totalement ma\u00eetris\u00e9e en interne. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pourquoi l&rsquo;e-r\u00e9putation est devenue si importante ?<\/h4>\n\n\n\n<p>D\u00e9sormais, une personne sur deux dans le monde utilise internet.Pour cette raison, on consid\u00e8re une forte augmentation, depuis plusieurs ann\u00e9es, d\u00fbe \u00e0 l\u2019\u00e9volution des diff\u00e9rents outils digitaux.<\/p>\n\n\n\n<p>Ainsi,\nIl est indispensable de veiller \u00e0 son e-r\u00e9putation. En effet, l\u2019un des premiers\nr\u00e9flexes que l\u2019on a lorsque l\u2019on souhaite se renseigner sur une entreprise, une\nmarque ou une personne c\u2019est : internet.<\/p>\n\n\n\n<p>Non seulement on se renseigne via le site internet de l\u2019entreprise, la page Facebook d\u2019une personne, le compte Twitter d\u2019une marque mais \u00e9galement sur les espaces communautaires. Les entreprises, particuliers ou marques contr\u00f4lent leurs r\u00e9seaux sociaux et site internet. En revanche, les espaces communautaires sont libres d\u2019opinions \u00e0 tous les internautes ce qui peut \u00eatre nuisible \u00e0 l\u2019e-r\u00e9putation de celles-ci. <\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.agence-lapostolle.com\/wp-content\/uploads\/2019\/07\/e-reputation.jpeg\" alt=\"e-reputation\" class=\"wp-image-4229\" srcset=\"https:\/\/www.agence-lapostolle.com\/wp-content\/uploads\/2019\/07\/e-reputation.jpeg 1024w, https:\/\/www.agence-lapostolle.com\/wp-content\/uploads\/2019\/07\/e-reputation-300x300.jpeg 300w, https:\/\/www.agence-lapostolle.com\/wp-content\/uploads\/2019\/07\/e-reputation-150x150.jpeg 150w, https:\/\/www.agence-lapostolle.com\/wp-content\/uploads\/2019\/07\/e-reputation-768x768.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>De toute \u00e9vidence, il est important d\u2019\u00e9changer, de comprendre et d\u2019accorder du temps \u00e0 sa communaut\u00e9. L\u2019e-r\u00e9putation a un impact sur l\u2019avenir d\u2019une personne ou d\u2019une entreprise.&nbsp; <\/p>\n\n\n\n<p>Les particuliers sont tout aussi concern\u00e9s par l\u2019e-r\u00e9putation. Il faut reconna\u00eetre que les recruteurs et les patrons consultent r\u00e9guli\u00e8rement les r\u00e9seaux sociaux afin d\u2019en savoir un peu plus sur le profil du postulant. Il est donc important de g\u00e9rer son contenu et \u00e9viter de publier des informations, photos, vid\u00e9os des plus intimes. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Comment maitriser son e-r\u00e9putation un maximum ?<\/h4>\n\n\n\n<p>Il\nest important de d\u00e9finir son image en optant pour les diff\u00e9rents outils\ndigitaux. Comme un site internet personnalis\u00e9, visible et attractif. Mais \u00e9galement\n\u00eatre pr\u00e9sent sur les r\u00e9seaux sociaux et \u00e9tablir un lien privil\u00e9gi\u00e9 avec ses\ninternautes. <\/p>\n\n\n\n<p>Besoin d&rsquo;aide ? Vous pouvez faire appel \u00e0 des agences sp\u00e9cialis\u00e9es comme notre <a href=\"https:\/\/www.agence-lapostolle.com\/en\/agence-web-a-amiens\/\">Agence Lapostolle<\/a>. Par la suite, c\u2019est le r\u00f4le du Community Manager qui est l\u2019image de l\u2019entreprise ou d\u2019une personne sur internet. Il informe et s\u2019adapte \u00e0 la communaut\u00e9 qui lui est confi\u00e9e. <\/p>\n\n\n\n<p>Nous vous<a rel=\"noreferrer noopener\" aria-label=\" formons (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/www.agence-lapostolle.com\/en\/nos-services\/\" target=\"_blank\"> formons<\/a> \u00e9galement sur les diff\u00e9rents r\u00e9seaux sociaux et internet afin de vous donner les comp\u00e9tences n\u00e9cessaires pour g\u00e9rer votre image, votre identit\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9finition de l&rsquo;e-r\u00e9putation L\u2019e-r\u00e9putation est l\u2019image num\u00e9rique que renvoie internet d\u2019une entreprise, d\u2019une marque ou d\u2019une personne. Ainsi,On retrouve cela \u00e0 travers les r\u00e9seaux sociaux, les forums de discussions, les blogs, les sites internet et autres espaces communautaires. Celle-ci peut \u00eatre l\u2019image favorable ou d\u00e9favorable selon les avis des internautes. En effet, elle peut nuire [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,11,8],"tags":[10,6],"class_list":["post-1764","post","type-post","status-publish","format-standard","hentry","category-le-point-com","category-reseau-social","category-site-internet","tag-e-reputation","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est ce que l&#039;e-r\u00e9putation ? | Agence Lapostolle \u00e0 Amiens<\/title>\n<meta name=\"description\" content=\"L\u2019e-r\u00e9putation est l\u2019image num\u00e9rique que renvoie internet d\u2019une entreprise, d\u2019une marque ou d\u2019une personne. 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